Method that elevates and secures future product development

Product development doesn't follow a set recipe. A full 95% of new products disappear from the market within the first three years. What distinguishes the small percentage that succeed?

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Product development is about searching, creating and solving

It all starts with the interdependence between uncovering needs, developing the right product, and building a profitable business.

At Inventas, a development cycle often starts with a design methodology tailored for B2B. Insights from the field, in-depth interviews and quick concept sketches provide a clear picture of the real need, while simulations often help validate solutions before physical prototyping.

This insight is anchored in strategic consulting: we connect development to sustainability goals, choose the right business model and consider the entire ecosystem the product will fit into. In this way, both large industrial customers and start-ups can make precise choices about technology, investments and market path early in the process.

Once the direction is set, a multidisciplinary team steps in: designers, mechanical and electrical engineers, automation and simulation specialists, and embedded developers work in parallel. Form, function, and manufacturability mature simultaneously, while regulatory requirements are built in from day one – not as an afterthought.

The result is products that meet the goals: robust, sustainable, production-ready and fully compliant – with a shorter path from idea to success.

Method

Holistic approach

A product never lives alone. It is inextricably linked to the strategy, values – and not least the sustainability goals – that define the business. Therefore, the development process is always anchored in the customer's overall ambitions and in the entire value chain that will drive the product forward.

A holistic methodology means to:

Mirror the strategy – ensure that every design choice strengthens the business's long-term goals.

Integrating sustainability – use measurable criteria that govern, for example, material selection, production and circularity from day one.

See the value chain as one system – from raw material supplier to end user, so that optimal decisions are made where effect and costs meet.

Only when these perspectives are combined can product development be carried out in the most targeted and effective way.

Further development

If operations are to be further improved, the key is likely to be a more efficient, data-driven process.

The business plan framework is a good starting point here:

Start: Define goals and baseline – where do operations stand today compared to ambitions

Analysis: Assess the gap, based on data from needs, product, delivery, customers and competitors.

Output: A prioritized project list with investment level and expected profit.

The framework ensures that projects meet the goals in the strategy period, by both optimizing product delivery and ensuring maximum acceptance in the meeting with the market.

New development

New development is about discovering opportunities, gaining insight and making sound choices. To do this, we use our proven innovation framework, built around three main categories:

Idea, Product, Commercialization.

The cycle includes needs assessment, concept development, prototyping, industrialization, production and launch.

Each transition is a clear stage-gate where goals, risks and resources are quality assured before we move on. Continuous evaluation prevents phases from being rushed or overlooked, and ensures a proper foundation all the way forward. 

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We'll take you through the process here.
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Sustainability

Safe solutions for the future

Read more about sustainability in Inventas

We are committed to sustainable product development, and we are determined that growth and innovation do not have to come at the expense of the planet or people.