Product Strategy
A product strategy is a plan for how a company will achieve its long-term business goals. A good product strategy provides clear direction on which products to develop, when, for whom, and in which markets. Most importantly, it outlines what is needed to succeed commercially and differentiate the company from its competitors.
The product strategy is a dynamic plan for the product portfolio and how it will evolve, taking into account:
- Market, target group, and customer needs
- Competitive landscape and positioning
- Technology, trends, and innovation drivers
- Overview of relevant standards and regulations
A Product Strategy Must Account for a Complex Picture
These three areas must be safeguarded and balanced:
Need – Demand and willingness to pay
Business – Marketing and financials
Product – Technology and production
Our strategists
Inventas brings a wide range of expertise and experience, making us a valuable sparring partner and advisor in the development of product strategies. We facilitate the process so that the company retains ownership, and we contribute both professional competence and hands-on experience from industrialization and business development. We don’t just deliver a document that ends up in a drawer—we also support implementation and follow-up during actual product development.
To learn more about how we can assist at a higher level—whether you're starting a new business or transitioning to new markets—take a look at our business advisory services.
Sustainable Product Development
In today’s market, the product strategy plays a key role in putting a company’s sustainability ambitions into action. New regulations and requirements—especially related to circularity—will become crucial criteria for success. The Inventas development methodology integrates sustainability and circular principles.
